Kickin' It® is created to educate and support children preschool through college, positively impacting them to overcome negative obstacles by empowering them to develop into tolerant, healthy, independent respectful members of society; providing our youth with the tools and strategies to balance self-confidence, to be accountable for their actions and to positively intervene to help one another; educating and inspiring children through positive outlet programs, life skills workshops, character education, leadership qualities, diversity and culture awareness with in-depth understanding of accountability, appreciation of how exhibiting proper etiquette behaviors and social decorum are important to overall success.